Client Headlines 2012

10/11/2012 SMU Cox Executive Education – KRLD-AM CEO Spotlight with David Johnson – John Hofmeister 10/11/2012 Guarantee Your Marriage – Blue Ribbon News Online Training Program Helps Guarantee Your Marriage 10/10/2012 Guarantee Your Marriage – WFAA-TV/ABC Website Offers Marriage Guidance With Financial Incentive 10/02/2012 Guarantee Your Marriage – KTXD-TV/Texas Living Texas Living Spotlights Guarantee Your Marriage with Guest, Jacques Bazinet 10/01/2012 Guarantee Your Marriage – Mommies Point of View Blog Guarantee Your Marriage 09/14/2012 Americans For Fair Taxation – Houston Chronicle FairTax Would Stimulate National Growth 09/11/2012 SMU Cox Executive Education – PennEnergy PennEnergy Q&A: Building A Better Business Through Trust 09/06/2012 Americans For Fair Taxation – Crain’s Chicago Business It’s Time to Dump The Income Tax 09/01/2012 Galtronics – OSP Magazine Going Undercover in the Last Link 08/20/2012 Affiliated Workers Association – The Sacramento Bee CSU Sacramento Student Awarded $1,000 Scholarship by Affiliated Workers Association 08/20/2012 Affiliated Workers Association– MurrietaPatch.com Murrieta Student Awarded Scholarship 08/06/2012 SMU Cox Executive Education – Chief Learning Officer Culture Matters: Development for the Latino Employee 07/25/2012...

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Building Brand Evangelism from the Inside

By Robyn Brown, Account Executive Do you realize some of your biggest cheerleaders can come from inside your company? According to a 2012 survey by the Society of Human Resource Management (SHRM), 81% of U.S. employees reported overall satisfaction with their current job, with 38% of employees indicating they were “very satisfied.” Most people will agree: It’s great to be with a company you’re proud to work for. You know the feeling – You enjoy telling friends and family about your work. You’re excited to get to the office each day. You’ll tweet the company’s new product release even when you’re not in PR. The one-third of “very satisfied” employees in your organization are ideally suited to serve as brand ambassadors, helping to promote the company’s message beyond marketing and PR efforts. Marketing and PR teams should support brand ambassadors within...

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Content Marketing Fires Up FairTax Support

Americans for Fair Taxation (AFFT) is an organization that believes the American tax system is broken. The group supports The FairTax Plan as the only tax plan that replaces the current income tax system with a simple, fair national consumption tax. The group has been promoting this concept since the mid-1990s and has aggregated an activist base of around 300,000 people nationwide. With legislation pending in Congress to address FairTax, it is imperative for the group leaders to re-energize supporters and rally behind the adoption of FairTax legislation. To help do this AFFT produced a video designed to rekindle the “can-do” spirit of supporters and bring national attention to tax revolution and the FairTax as the only solution for the country. How We Told the Story Our goal was to bring national attention to the efficacy of The FairTax...

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Dallas Small Businesses Attend Super Bowl XLV Playbook Workshop Series Led by NFL, SMU Cox

Two hundred DFW small business owners attended the NFL Super Bowl XLV PLAYBOOK WORKSHOP SERIES at the SMU Cox James Collins Executive Education Center Thursday morning, January 6th.  These workshops, presented by the NFL Emerging Business Program, targeted DFW small, minority & women-owned firms.  The sessions were business development workshops led by SMU Cox faculty and leaders, designed to help local small and minority business owners by offering a primer on marketing strategies and tactics to identify and exploit opportunities in a changing environment. Opening speaker Bud Weinstein, Associate Director at SMU Cox Maguire Energy Institute, presented an economic preview of the DFW region for the next decade.  Dallas Cowboys great Chad Hennings presented a motivational speech and closing remarks.  Attending media included the Dallas Morning News, Dallas Business Journal, Fort Worth Star-Telegram, El Hispano News, Univision and Fox...

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Alignment, Inc. Taps Brooks & Associates Public Relations to Tell the Story of Company’s Bottom-Line Benefits

Founder Kristin Kaufman moves forward to showcase  the power of alignment for individuals and teams HOWE, TX – July 18, 2011 –  Alignment, Inc., a Dallas-based corporate consulting firm, tapped Brooks & Associates Public Relations to enhance visibility for the bottom-line benefits Alignment offers its corporate clients.  Company founder Kristin Kaufman and Alignment, Inc. help companies, teams and individuals enhance business and personal performance by aligning their values, talents, goals and intentions. “Our company is at an exciting juncture,” said Alignment CEO Kristin Kaufman. “We’re being selected to work with Fortune 500s across the nation, and these engagements are translating the power of alignment to boost business performance in multiple industries.  This is the opportune time to get the word out about the value we offer, and Brooks & Associates is the team to help us make that happen.”...

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