Building Brand Evangelism from the Inside

By Robyn Brown, Account Executive Do you realize some of your biggest cheerleaders can come from inside your company? According to a 2012 survey by the Society of Human Resource Management (SHRM), 81% of U.S. employees reported overall satisfaction with their current job, with 38% of employees indicating they were “very satisfied.” Most people will agree: It’s great to be with a company you’re proud to work for. You know the feeling – You enjoy telling friends and family about your work. You’re excited to get to the office each day. You’ll tweet the company’s new product release even when you’re not in PR. The one-third of “very satisfied” employees in your organization are ideally suited to serve as brand ambassadors, helping to promote the company’s message beyond marketing and PR efforts. Marketing and PR teams should support brand ambassadors within...

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Community. Well Served

We rebranded a community management company to reflect its professionalism and quality services. The project included a communications audit, messaging development, new logo, collateral materials, trade show design, community newsletter and a client event. The new brand brought greater recognition for CMA’s services. The Story CMA (RTI/Community Management Associates, Inc.), a fast-growing team of professionals providing services to residential and commercial communities and developers, approached us in 2003 about moving the company’s branding elements forward to reflect the quality service and professionalism is known for in the marketplace. How We Told the Story To accomplish this task, we worked with CMA leaders to create a comprehensive communications program aligned with the company’s business strategies and values. CMA President and CEO Judi Phares was instrumental in spearheading this initiative, engaging our team to conduct a communications audit to capture and...

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Why Is Steve Ballmer at CERAWeek?

We raised awareness about Microsoft’s presence in the oil and gas industry through increased media coverage and industry event attendance – by its CEO. The campaign was recognized with an IABC Bronze Quill Award of Excellence in media relations. The Story In 2003 Microsoft formed a vertical unit focused on the energy industry (oil, gas and retail petroleum), yet prior to CERAWeek 2005, few business reporters who cover the energy industry were aware of that. We thoroughly researched business media articles covering the oil and gas industry and found very little mention of information technology. We saw an opportunity to reach out to the media to educate them on the role IT and Microsoft play in the energy industry. How We Told the Story We began lobbying two years prior to our PR campaign for Microsoft CEO Steve Ballmer...

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Real-Time Communication and Productivity Solutions for Contact Centers

We supported Symon when it relocated its corporate headquarters and acquired new product lines. We created a strategic communications plan to drive awareness for the company’s expanded direction. We provided communications counsel and support to Symon Communications, Inc. in 2002 when the company relocated its corporate headquarters to the Dallas area from Sugarland, Texas. With our communications, Symon Communications recrafted its brand from a wallboard manufacturer to a leading provider of enterprise information solutions for performance and productivity management. Under the leadership of President and CEO Charles Ansley, Symon grew to be a recognized force in providing software, services and hardware solutions to over 46% of Fortune 500 players. In 2004, the company acquired TargetVision, and along with the acquisition became recognized for its ability to deliver and display real-time information to companies anywhere, anytime. “Our association with Brooks...

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