How to Be a PR Rockstar at Tradeshows

By Robyn Brown The Consumer Electronics Show in Las Vegas is fast approaching and if you’re lucky enough to attend 1) mail me tickets and 2) check out my event reminder list below. Here are just a few tips and tricks I’ve collected from attending conferences over the years that helped me exceed client expectations. I’d love to hear what’s worked for you as well. Bring your camera, and if possible video camera. It’s not always the job of the PR pro to take photos at the event but, it’s a detail you can’t miss. Take photos of your company’s tradeshow booth with key personnel, your spokesperson speaking with a reporter (with the reporter’s permission), your company presenter whether in a demo, breakout session or keynote, and attendees standing in front of your company logo on a backdrop. With video you...

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Content Marketing Fires Up FairTax Support

Americans for Fair Taxation (AFFT) is an organization that believes the American tax system is broken. The group supports The FairTax Plan as the only tax plan that replaces the current income tax system with a simple, fair national consumption tax. The group has been promoting this concept since the mid-1990s and has aggregated an activist base of around 300,000 people nationwide. With legislation pending in Congress to address FairTax, it is imperative for the group leaders to re-energize supporters and rally behind the adoption of FairTax legislation. To help do this AFFT produced a video designed to rekindle the “can-do” spirit of supporters and bring national attention to tax revolution and the FairTax as the only solution for the country. How We Told the Story Our goal was to bring national attention to the efficacy of The FairTax...

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Stop SOPA

By Robyn Brown, Account Executive Imagine a world without Google, You Tube, WordPress or Wikipedia. No blogging, easy research tools or online entertainment. Businesses could fail. Teachers would be limited on their resources. Free speech wouldn’t exist. Life would get harder for those of us who spend plenty of time using the Internet daily. Well, this is SOPA and PIPA. The Stop Online Piracy Act (SOPA) and Protect IP Act (PIPA) draw in much criticism from Americans claiming these laws violate “free and open Internet.” If passed by Congress, these laws could shut down websites without a court hearing, make patrons vulnerable to Internet hacking, deplete our free speech, and overall damage businesses (even non-profits). This type of censorship is practiced in China, Iran and Syria. Check out AmericanCensorship.com for graphics on the “Internet Blacklist Bill.” Websites such as Google, Wikipedia...

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And the winner is…

By Nelli Tokleh, Account Coordinator Our agency launched our first social media contest in December 2011 to promote a client’s new book. Our client Kristin Kaufman, founder and CEO of  Alignment, Inc.,recently published her first book, Is This Seat Taken?. As our PR team promoted Kristin’s book to local and national media, we took the social media approach to create additional buzz. On our Twitter page (@BrooksPR) we asked followers to visit the Brooks360 agency blog to read the official rules and then compose a tweet about how random encounters can play an important role in one’s life. After a week of collecting tweets, the winner was chosen. Huong Vo, a communications graduate of the University of North Texas and social media enthusiast, won by tweeting: @BrooksPR #RandomEncounters affect our lives in many ways. Big or small, they can change your life: getting a...

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Five Reasons Why PR Should Lead Social Media Efforts

By Robyn Brown, Account Executive Who owns the social media function within an organization? Lately, social media seems to be shared among marketers, advertising, PR, IT, HR, customer service and even sales. A recent Social Media Club of Dallas gathering I attended confirmed this diversity. Clearly, everyone within the company wants a slice of the social media pie. Here’s why I think PR pros should take the lead: Social media is a form of communication – a function managed by PR. It expands our option for sharing news, thought leadership and an organization’s story.  In addition to writing a news release, we submit a tweet, publish a video with a spokesperson or customer and write a blog article about the news. Jason Falls stated in Social Media Explorer, “Social media is public relations in the online world.” It’s a medium for social interaction. It satisfies the human...

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