Will Public Relations Become Branded Journalism?

More and more we are writing news. Does that make us a new type of journalist? By: Robyn Brown There’s been talk recently in public relations circles about our industry becoming a form of branded journalism. And it got me thinking: What is branded journalism? And that sounds like something I do already. We all know that the size of newsrooms has been shrinking, that media powerhouses are forced to evolve in the digital age and that younger generations have less trust in traditional media. With fewer media to call upon to report our news, wouldn’t it be easier to become the media? Instead of packaging the story for someone else and hoping they get it right, why not just tell the story ourselves? What a radical notion! But we are moving quickly into this role – from corporate blogs to...

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Launching Marriage Training in DFW

Dallas-Fort Worth was the launching ground for a unique training program to improve marriages. Our PR campaign used media relations, social media and grassroots advocacy to start conversations about healthy and happy marriages. The Story Marriage is one of the most fundamental relationships in a person’s life. Yet, it receives little attention from education and long-term training and support initiatives. Building from this opportunity and a partnership with the Prevention and Relationship Enhancement Program (PREP), Guarantee Your Marriage offered online training as a resource to married couples who wanted to strengthen their relationships. With a large and diverse population, Dallas-Fort Worth became the launching ground for the unique training program that was offered complete with a warranty against divorce and a reward for long-term success. How We Told the Story We raised awareness for Guarantee Your Marriage through media...

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And the winner is…

By Nelli Tokleh, Account Coordinator Our agency launched our first social media contest in December 2011 to promote a client’s new book. Our client Kristin Kaufman, founder and CEO of  Alignment, Inc.,recently published her first book, Is This Seat Taken?. As our PR team promoted Kristin’s book to local and national media, we took the social media approach to create additional buzz. On our Twitter page (@BrooksPR) we asked followers to visit the Brooks360 agency blog to read the official rules and then compose a tweet about how random encounters can play an important role in one’s life. After a week of collecting tweets, the winner was chosen. Huong Vo, a communications graduate of the University of North Texas and social media enthusiast, won by tweeting: @BrooksPR #RandomEncounters affect our lives in many ways. Big or small, they can change your life: getting a...

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Five Reasons Why PR Should Lead Social Media Efforts

By Robyn Brown, Account Executive Who owns the social media function within an organization? Lately, social media seems to be shared among marketers, advertising, PR, IT, HR, customer service and even sales. A recent Social Media Club of Dallas gathering I attended confirmed this diversity. Clearly, everyone within the company wants a slice of the social media pie. Here’s why I think PR pros should take the lead: Social media is a form of communication – a function managed by PR. It expands our option for sharing news, thought leadership and an organization’s story.  In addition to writing a news release, we submit a tweet, publish a video with a spokesperson or customer and write a blog article about the news. Jason Falls stated in Social Media Explorer, “Social media is public relations in the online world.” It’s a medium for social interaction. It satisfies the human...

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A Collection of Stories that Inspire

Dallas leadership consultant, coach, and public speaker Kristin Kaufman shines as a master storyteller in multiple media appearances to promote her first book Is This Seat Taken?. The Story In her recently launched book, Kristin Kaufman challenges readers to recognize the impact of random encounters. Is This Seat Taken? is a collection of highly personal stories that illustrate how a wealth of wisdom may come from the most unusual and unlikely sources – even the stranger sitting next to you. The leadership and life lessons shared in the book have become a compass on her road to alignment, fulfillment and success. How We Told the Story Working alongside Brown Books Publishing and QuickSilver Interactive Group, we played a key role in the book launch, supporting media relations, social media, videography, and event support. Here are highlights from the book...

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