Client Headlines 2010

12/30/10 SMU Cox Executive Education – CLO Magazine Creating Leaders in a Volatile Industry 12/29/10 SMU Cox Executive Education – Pipeline & Gas Journal Global Enterprise Leadership in Energy Program 11/01/10 SMU Cox Executive Education – Marketing News Brand M.B.A.: Lessons from SMU Cox School of Business 10/31/10 SMU Cox Executive Education – The Dallas Morning News Education Notes: SMU to Offer Business Strategy Program 10/26/10 Microsoft Worldwide Oil & Gas Industry – Digital Energy Journal Microsoft Upstream Reference Architecture Initiative – 25 Members 10/04/10 Rent-A-Center – The Californian Rent-A-Center Set to Open in Soledad 10/01/10 Rent-A-Center – NEMS Daily Journal Rent-A-Center to Have Ribbon Cutting Today 10/01/10 SMU Cox Executive Education – Offshore Engineer Educating the Executives 9/22/10 Microsoft Worldwide Oil & Gas Industry – E&P Daily News (SPE ATCE Show Daily) Results of IT Survey Released 9/22/10 Rent-A-Center –...

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Giving Your Brand Away

By Virginia Brooks Everybody knows a company’s brand is its most valuable asset.  Successful companies articulate who they are, carefully capture the essence of what they stand for and protect their brand as carefully as they guard their proprietary formulations and intellectual capital.  So what does it mean to give your brand away? In today’s business world, rocked by greed, scandal and unethical and downright criminal behavior, serious contesters are taking a hard look at the values their business behaviors exemplify.  Worth examining is the equity of your pricing structure, the quality of your delivery, the commitment you show to your customers and, now more than ever, the generosity of your giving back to the communities you serve. Rarely before is there such abounding need.  People are out of work, left with no real prospects of employment, and food...

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Plano-Based Rent-A-Center Engages Brooks & Associates Public Relations for Strategic Public Relations Support

PR agency supports media outreach for company’s nationwide community giving HOWE, Texas (June 1, 2008) – Rent-A-Center, Inc., the nation’s largest rent-to-own operator, has selected Brooks & Associates Public Relations, Inc., to provide public relations and communications support of the company’s overall media and community outreach including its Random Acts of Caring campaign, a giving initiative designed to help meet important community needs in cities nationwide. “We are truly indebted to the communities we serve, and it is gratifying to be able to bring media attention to the very deserving organizations we’ve targeted through the Random Acts of Caring program,” said Gus Whitcomb, vice president – public affairs, Rent-A-Center. “Brooks & Associates has been a welcome addition to our team, helping us reach out to even greater numbers of deserving recipients.” Since Brooks & Associates began working with Rent-A-Center...

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