MURA Initiative Makes Strong Showing at SPE Digital Energy Conference 2011

It was hard to walk the exhibit hall at the SPE Digital Energy Conference and not see the letters M-U-R-A or hear about its impact on integrated operations. The Microsoft Upstream Reference Architecture (MURA) Initiative, a collaboration by Microsoft and its oil and gas industry partners, is working to develop an IT reference architecture that will further the flow of upstream information. This week’s SPE event proved to be the perfect venue to address this industry need and meet stakeholders. Eight members of the initiative, including Energistics, Halliburton, Honeywell, Logica, K2, PointCross, The Information Store and VRcontext, displayed a tabletop MURA pyramid in their booths and highlighted MURA’s progress with attendees. Brooks & Associates provides marketing and partner communications support for the MURA Initiative. Also of note this week, Microsoft’s Paul Nguyen presented MURA technical updates at the Esri...

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Social Media Goes Mainstream in Oil & Gas

We raised awareness about the business benefits of enterprise social media use in the oil and gas industry through industry surveys, media and analyst briefings and alignment with a Microsoft customer event. The success of the PR campaign was recognized by AMA and IABC. The Story Collaboration has always been vital to oilfield operations, but due to industry complexities, oil and gas professionals require collaboration more than ever. Information technology (IT) is available in the form of enterprise social media and collaborative tools from Microsoft and its partners that can address these trends and facilitate more effective collaboration, knowledge sharing and heightened productivity. In 2008, a select few oil and gas companies were starting to use social media to facilitate collaboration globally. How We Told the Story We teamed with Microsoft’s Oil & Gas Industry group and its industry...

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Multiple Canadian Solutions Unite under One Oil & Gas Brand

We expanded Wescorp’s marketing position from a local hardware provider in Canada to a global provider of a wide array of oilfield engineering and field services. In one short year, Wescorp went from a total unknown to the front cover of the Oil & Gas Journal‘s technology special issue. The Story Wescorp Energy is the product of several corporate changes:  tThe acquisition of Flowstar Technologies and Total Fluids Solutions, a 50-50 joint venture with Norway-based Ellycrack, AS and a merger with Houston, TX-based Strategic Sciences USA, Inc. By 2007, the company had expanded its oil and gas service and products, but still worked under the title and branding of Flowstar, an Edmonton, Alberta-based flow meter company. How We Told the Story In May 2007 our agency was brought in to leverage the unique capabilities and services of each division...

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Honoring a Winning Season

Brooks & Associates recognized for PR & writing campaigns By Robyn Brown From oil and gas to sports boosterism, Brooks & Associates had a winning season for industry awards recently.  Kudos to the Brooks/Microsoft team and our long-time associate Judy Levene for bringing home the trophies. Taking oil and gas social If you’ve followed our blog* and our work, you’re aware of our PR campaign with client Microsoft to kick-start and accelerate the conversation about social media in the oil and gas industry. After working continuously on the project over the past year and a half doing research, calling on reporters and drumming up article after article, we realized we had a worthwhile beginning-to-end PR story to share. Earlier this year, we entered the AMA Houston Crystal Awards along with the Microsoft Oil & Gas industry team and Accenture...

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What the Oil & Gas Industry Needs Now: A Focus on Leadership

By Robyn Brown As expected – one topic dominated conversations at the Offshore Technology Conference (OTC) in Houston recently. For many attendees, the Deepwater Horizon accident in the Gulf of Mexico several weeks ago brought home the risks and challenges associated with upstream oil & gas operations and led to questions about measures to stop the oil leak and even the future of increased offshore drilling in the U.S. BP chief executive Tony Hayward has been at the forefront of BP’s crisis communications response, throwing the company’s full weight of resources at the problem. The offshore spill is just one example in a series of challenges the oil & gas industry is currently tackling. The list also includes changing and highly debated energy policies, prolonged economic volatility and uncertainty, and a workforce in flux. How industry leaders respond to the...

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