DAS Antenna Manufacturer Enters NA Market

With a line of innovative DAS antennas, Galtronics responded to a need for better performance and coverage for in-building and outdoor 4G LTE networks. We helped Galtronics establish itself in the North American telecom market using third-party influencers, strategic brand placement and content marketing. The Story Today’s smart phones, tablets and other 4G devices demand mobile data services and faster data rates. This increased demand impacts network performance and profitability. Further, building owners and municipalities are pressured to expand services from mobile operators and provide better coverage for end users. Israel-based Galtronics provides high-performance DAS antennas, which improve speed and connectivity and strengthen coverage and scalability for emerging 4G and LTE wireless networks. Galtronics was well positioned to enter the North American telecom market as the go-to provider for DAS in-build and outdoor antennas and lead the industry in...

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How to Be a PR Rockstar at Tradeshows

By Robyn Brown The Consumer Electronics Show in Las Vegas is fast approaching and if you’re lucky enough to attend 1) mail me tickets and 2) check out my event reminder list below. Here are just a few tips and tricks I’ve collected from attending conferences over the years that helped me exceed client expectations. I’d love to hear what’s worked for you as well. Bring your camera, and if possible video camera. It’s not always the job of the PR pro to take photos at the event but, it’s a detail you can’t miss. Take photos of your company’s tradeshow booth with key personnel, your spokesperson speaking with a reporter (with the reporter’s permission), your company presenter whether in a demo, breakout session or keynote, and attendees standing in front of your company logo on a backdrop. With video you...

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A Collection of Stories that Inspire

Dallas leadership consultant, coach, and public speaker Kristin Kaufman shines as a master storyteller in multiple media appearances to promote her first book Is This Seat Taken?. The Story In her recently launched book, Kristin Kaufman challenges readers to recognize the impact of random encounters. Is This Seat Taken? is a collection of highly personal stories that illustrate how a wealth of wisdom may come from the most unusual and unlikely sources – even the stranger sitting next to you. The leadership and life lessons shared in the book have become a compass on her road to alignment, fulfillment and success. How We Told the Story Working alongside Brown Books Publishing and QuickSilver Interactive Group, we played a key role in the book launch, supporting media relations, social media, videography, and event support. Here are highlights from the book...

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MURA Initiative Makes Strong Showing at SPE Digital Energy Conference 2011

It was hard to walk the exhibit hall at the SPE Digital Energy Conference and not see the letters M-U-R-A or hear about its impact on integrated operations. The Microsoft Upstream Reference Architecture (MURA) Initiative, a collaboration by Microsoft and its oil and gas industry partners, is working to develop an IT reference architecture that will further the flow of upstream information. This week’s SPE event proved to be the perfect venue to address this industry need and meet stakeholders. Eight members of the initiative, including Energistics, Halliburton, Honeywell, Logica, K2, PointCross, The Information Store and VRcontext, displayed a tabletop MURA pyramid in their booths and highlighted MURA’s progress with attendees. Brooks & Associates provides marketing and partner communications support for the MURA Initiative. Also of note this week, Microsoft’s Paul Nguyen presented MURA technical updates at the Esri...

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Social Media Goes Mainstream in Oil & Gas

We raised awareness about the business benefits of enterprise social media use in the oil and gas industry through industry surveys, media and analyst briefings and alignment with a Microsoft customer event. The success of the PR campaign was recognized by AMA and IABC. The Story Collaboration has always been vital to oilfield operations, but due to industry complexities, oil and gas professionals require collaboration more than ever. Information technology (IT) is available in the form of enterprise social media and collaborative tools from Microsoft and its partners that can address these trends and facilitate more effective collaboration, knowledge sharing and heightened productivity. In 2008, a select few oil and gas companies were starting to use social media to facilitate collaboration globally. How We Told the Story We teamed with Microsoft’s Oil & Gas Industry group and its industry...

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