PennEnergy

Preparing today’s graduates to contribute on day one at the job July 25, 2013 By Bruce Bullock Director, Maguire Energy Institute – Southern Methodist University Cox School of Business The first year of a unique new energy program at SMU Cox School of Businessrecently ended. It is designed to prepare students to face the challenges of today’s global energy industry beginning with their first day on the job. The new undergraduate energy program supplements the student’s major – accounting, finance, engineering, geology, economics, marketing – and other disciplines of interest to the industry with specific energy industry coursework. This is meant to build the student’s industry acumen “from the drill tip to the burner tip.” The concentration provides a real- world foundation across a broad range of energy related industry segments, including oil and gas, energy finance, power generation, and renewables. The concentration consists of four courses...

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Client Headlines 2012

10/11/2012 SMU Cox Executive Education – KRLD-AM CEO Spotlight with David Johnson – John Hofmeister 10/11/2012 Guarantee Your Marriage – Blue Ribbon News Online Training Program Helps Guarantee Your Marriage 10/10/2012 Guarantee Your Marriage – WFAA-TV/ABC Website Offers Marriage Guidance With Financial Incentive 10/02/2012 Guarantee Your Marriage – KTXD-TV/Texas Living Texas Living Spotlights Guarantee Your Marriage with Guest, Jacques Bazinet 10/01/2012 Guarantee Your Marriage – Mommies Point of View Blog Guarantee Your Marriage 09/14/2012 Americans For Fair Taxation – Houston Chronicle FairTax Would Stimulate National Growth 09/11/2012 SMU Cox Executive Education – PennEnergy PennEnergy Q&A: Building A Better Business Through Trust 09/06/2012 Americans For Fair Taxation – Crain’s Chicago Business It’s Time to Dump The Income Tax 09/01/2012 Galtronics – OSP Magazine Going Undercover in the Last Link 08/20/2012 Affiliated Workers Association – The Sacramento Bee CSU Sacramento Student Awarded $1,000 Scholarship by Affiliated Workers Association 08/20/2012 Affiliated Workers Association– MurrietaPatch.com Murrieta Student Awarded Scholarship 08/06/2012 SMU Cox Executive Education – Chief Learning Officer Culture Matters: Development for the Latino Employee 07/25/2012...

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Content Marketing Fires Up FairTax Support

Americans for Fair Taxation (AFFT) is an organization that believes the American tax system is broken. The group supports The FairTax Plan as the only tax plan that replaces the current income tax system with a simple, fair national consumption tax. The group has been promoting this concept since the mid-1990s and has aggregated an activist base of around 300,000 people nationwide. With legislation pending in Congress to address FairTax, it is imperative for the group leaders to re-energize supporters and rally behind the adoption of FairTax legislation. To help do this AFFT produced a video designed to rekindle the “can-do” spirit of supporters and bring national attention to tax revolution and the FairTax as the only solution for the country. How We Told the Story Our goal was to bring national attention to the efficacy of The FairTax...

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Introducing Microsoft to the Global Energy Industry

Over the years, we’ve provided communications planning, media and analyst relations, trade show media support, writing services and more for Microsoft in the oil and gas industry. We’ve seen the industry move from asking “Why Microsoft?” to asking “What does Microsoft think?” in the oilfield market. A Decade-Long Client Relationship We began serving Microsoft’s outreach to the global energy industry in 2003, working closely with Marisé Mikulis, Microsoft worldwide oil and gas industry manager and the Microsoft Manufacturing marketing team. Our work has included media relations and marketing communications support for a team of fast-paced professionals. We support their work to communicate Microsoft’s commitment to all sectors of the energy industry worldwide. Forging strong relationships with oil and gas reporters, both in trade and business publications, has been critical to these efforts. We have also supported content creation to...

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