Three Corporate Words that Drive Me Bonkers

By Robyn Brown, Account Executive There are certain corporate words that just make my skin crawl. Some are corporate-speak and won’t be found in Webster’s dictionary. Others are used so much they start to lose their original meaning. Here’s my top three: Targeted as in targeted communications, targeted media list or targeted messaging. I am very guilty of this one. It’s a good example of including unnecessary filler words. Targeted is redundant, as if we’re saying the media list isn’t normally reaching a specific audience. Of course it is! Don’t use that word unless you want people thinking your communication is not always targeted. Drive as in “we will drive results from our PR campaign.” I laugh when I read this word. Several years ago, I sat in a client brainstorming meeting listening to overwhelming excitement for a campaign based on the word drive.  One participant, representing the branding team,...

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Building Brand Evangelism from the Inside

By Robyn Brown, Account Executive Do you realize some of your biggest cheerleaders can come from inside your company? According to a 2012 survey by the Society of Human Resource Management (SHRM), 81% of U.S. employees reported overall satisfaction with their current job, with 38% of employees indicating they were “very satisfied.” Most people will agree: It’s great to be with a company you’re proud to work for. You know the feeling – You enjoy telling friends and family about your work. You’re excited to get to the office each day. You’ll tweet the company’s new product release even when you’re not in PR. The one-third of “very satisfied” employees in your organization are ideally suited to serve as brand ambassadors, helping to promote the company’s message beyond marketing and PR efforts. Marketing and PR teams should support brand ambassadors within...

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What Are Professional Manners?

By Nelli Tokleh, Account Coordinator The term “Professional Manners” is thrown around a lot in office culture, but many people overlook every day taboos that are anything but professional. Employers strive to set a good example of professionalism for their staff, but how can one position these traits? Sarah Doyle Lynch, corporate coach and consultant, visited our office recently to share some concrete guidelines for establishing a professional atmosphere. Here are some tips she shared with us that could work for any office environment: Be social. Have lunch with a co-worker to get to know the other person better and perhaps learn some new insight. Instead of sitting at your desk scratching your head, speak up and ask for help on assignments. It’s also important to provide continual updates to your boss and other team members. Stay positive. Monday mornings may...

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Read to Write

By: Jamie Leon With our busy lives, taking a few minutes to read or even grab a newspaper is a luxury that many of us wish we had the time for. For me, the idea of curling up with a paper sounds much more appealing than quickly perusing information and current events online. In many ways, we are short changing ourselves in the long run by not enjoying that luxury. As a society, we are transitioning away from traditional news outlets in favor of sites like Facebook and Twitter. We no longer read as an avenue to expand our writing, but instead, look for the quick answer. What we communicators are missing is the importance of reading not only for content but as a guide for becoming better writers, paying attention to devices like style and voice. This ability...

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