Launching Marriage Training in DFW

Dallas-Fort Worth was the launching ground for a unique training program to improve marriages. Our PR campaign used media relations, social media and grassroots advocacy to start conversations about healthy and happy marriages. The Story Marriage is one of the most fundamental relationships in a person’s life. Yet, it receives little attention from education and long-term training and support initiatives. Building from this opportunity and a partnership with the Prevention and Relationship Enhancement Program (PREP), Guarantee Your Marriage offered online training as a resource to married couples who wanted to strengthen their relationships. With a large and diverse population, Dallas-Fort Worth became the launching ground for the unique training program that was offered complete with a warranty against divorce and a reward for long-term success. How We Told the Story We raised awareness for Guarantee Your Marriage through media...

Read More

Stop SOPA

By Robyn Brown, Account Executive Imagine a world without Google, You Tube, WordPress or Wikipedia. No blogging, easy research tools or online entertainment. Businesses could fail. Teachers would be limited on their resources. Free speech wouldn’t exist. Life would get harder for those of us who spend plenty of time using the Internet daily. Well, this is SOPA and PIPA. The Stop Online Piracy Act (SOPA) and Protect IP Act (PIPA) draw in much criticism from Americans claiming these laws violate “free and open Internet.” If passed by Congress, these laws could shut down websites without a court hearing, make patrons vulnerable to Internet hacking, deplete our free speech, and overall damage businesses (even non-profits). This type of censorship is practiced in China, Iran and Syria. Check out AmericanCensorship.com for graphics on the “Internet Blacklist Bill.” Websites such as Google, Wikipedia...

Read More

Want Your Words to Stand Out Amidst the Clutter? Provide Value

By Robyn Brown, Account Executive I read once that there is more information in the Sunday issue of The New York Times than one person in 1850 would learn in a lifetime. There’s a similar story online. In 2009, 90 trillion emails were sent over the Internet. Of the 234 million web sites that make up the Internet – 47 million were added last year. Twitter is now handling 600 tweets per second. Thirty billion photos are uploaded to Facebook every year. New content is being pushed to the average person at an alarmingly fast rate. Communications professionals need to consider how to make their words rise above a mountain of information. How do we capture attention and keep it? How do we compete with… well, everything else? There are millions of words out there. The best way to get...

Read More