B&A in the Community: Bridges Out Of Poverty

Sherman, Texas, like many other U.S. cities, is facing the challenges of changing demographics, an aging population, the loss of clean manufacturing jobs increasingly replaced by lower paying, part-time retail positions, and the persistent problems associates with substance abuse. In search of answers, 23 people from Sherman, representing the city government, non-profit social service agencies, the school system and local churches came together recently in search of aha! moments and holistic answers to alleviating poverty in the area. Hosted by MasterKey Ministries, a local educational outreach providing support to Hispanic children and adults, the all-day workshop, facilitated by Virginia Brooks and co-facilitator Stephanie Tyson from McKinney, was  based on the “Bridges Out of Poverty” framework developed by Dr. Ruby Payne of aha! Process. Key take-aways from the interactive session included the following: Poverty is the extent to which individuals go...

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Brooks & Associates Team Helps Girl Scouts Celebrate 100-Year Milestone

By Virginia Brooks, Founder & Principal 2012 marks the 100th anniversary of Girl Scouts of the USA, a national organization dedicated to building girls of courage, confidence and character who make the world a better place. The movement began March 12, 1912 in Savannah, Georgia with 18 girls led by Juliette Gordon Low. Today Girl Scouts is 3.2 million girl scouts strong, over 850,000 of whom are adult volunteers. Robyn Brown, a 25-year girl scout and volunteer, and Virginia Brooks, a girl scout alumnae and long-time supporter, did their part to support the milestone year. World Thinking Day In June 2011 Robyn joined a special planning committee comprised of both Girl Scout staff and area volunteers to support the 100th anniversary momentum and celebrations in 2012. Mattie Jenkins, a membership specialist for Girl Scouts of Northeast Texas (GSNETX), noted why she recommended Robyn for...

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What Are Professional Manners?

By Nelli Tokleh, Account Coordinator The term “Professional Manners” is thrown around a lot in office culture, but many people overlook every day taboos that are anything but professional. Employers strive to set a good example of professionalism for their staff, but how can one position these traits? Sarah Doyle Lynch, corporate coach and consultant, visited our office recently to share some concrete guidelines for establishing a professional atmosphere. Here are some tips she shared with us that could work for any office environment: Be social. Have lunch with a co-worker to get to know the other person better and perhaps learn some new insight. Instead of sitting at your desk scratching your head, speak up and ask for help on assignments. It’s also important to provide continual updates to your boss and other team members. Stay positive. Monday mornings may...

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How to Be a Good Intern in 26 Easy Steps

By Robyn Brown, Account Executive Internships give a developing PR professional an education that a college course just cannot fully provide. After all, it’s one thing to learn about a successful PR campaign; it’s quite another to be a member of the team that organized and ran that campaign. Additionally, students benefit from being immersed in a professional work environment, interacting with AEs and directors and learning the silent mores of office culture. The internship has an equal benefit for the agency. Often the research and support functions that an intern provides are crucial to the pitch, event or PR campaign. This includes media list development, research on trends and reporters, and tracking coverage so we can demonstrate results with our clients. Truly, interns can be key members of any PR team. At Brooks & Associates, we have been...

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Honoring a Winning Season

Brooks & Associates recognized for PR & writing campaigns By Robyn Brown From oil and gas to sports boosterism, Brooks & Associates had a winning season for industry awards recently.  Kudos to the Brooks/Microsoft team and our long-time associate Judy Levene for bringing home the trophies. Taking oil and gas social If you’ve followed our blog* and our work, you’re aware of our PR campaign with client Microsoft to kick-start and accelerate the conversation about social media in the oil and gas industry. After working continuously on the project over the past year and a half doing research, calling on reporters and drumming up article after article, we realized we had a worthwhile beginning-to-end PR story to share. Earlier this year, we entered the AMA Houston Crystal Awards along with the Microsoft Oil & Gas industry team and Accenture...

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