“Brooks & Associates joined our team at a critical time in our business’ evolution. Our market realities were shifting, and it was imperative for us to assure our clients and partners that The Information Store continued to be a viable source of information technology software and services. Virginia and her team helped us communicate that clearly to media, analysts and other influencers who held keys to our success in their opinions and writings about our company.”
	Barry Irani President and CEO The Information Store

At Brooks & Associates Public Relations, we have forged relationships with people it is important for you to know.  In our more than 30 combined years of practicing the profession of Public Relations, we have worked with hundreds of reporters from all walks of life. By working with these media professionals over time, we have learned the importance of understanding their working environment, their interests and their preferences.

And we employ best-in-class tools to keep those relationships fresh and intact. Using the services of LexisNexis, we can track what reporters in thousands of newspapers and magazines have written each day and deliver to you daily reports of what’s being said about you, your industry and your competition. Our media database provides us detailed, up-to-the-minute information about journalists at media outlets around the world. We also offer up-to-date management of your media lists, tracking frequently to ensure that we know of any changes that take place within the publications or broadcast outlets that are important to you.

We can put that knowledge to work for you, crafting your messages to be relevant and well-received among reporters in the business press, trade media and local or regional outlets. Here are some of the ways we can help:

Media relations planning – identifying the print, broadcast and online media outlets that reach your target audiences and finding the appropriate contact(s) for your organization

Message development – telling your story in a compelling and consistent manner relevant to the media you are engaging

Spokesperson training – preparing your spokespeople to deliver company messages in a concise, comfortable and credible way crafted to result in favorable media coverage

Media introductions – creating opportunities for you to meet key editors and reporters who cover your beat

Media interviews – creating opportunities for you to be quoted in targeted and relevant media coverage, including print, online and broadcast media

Media tours – planning and implementing outreach to all targeted media in a certain geographic area or who cover selected targets in publications that are important to you

Contributed articles – writing and placing articles, guest columns, and op-ed pieces attributed to you in targeted business and trade publications