Introducing the BREAKING NEWS Media & Messaging Workshop™ - a one-day media training workshop to kick-start or refresh your media engagement skills. One-day customized courses Master successful media interviewing Drive hard-hitting message delivery Print, television, online or social media Interactive and multi-media teaching Coaches with decades of frontline experience

Telling stories well takes preparation. 

The Brooks 360™ Strategic Communications Process outlines every step along the way to getting your story told. We work closely with our clients to craft compelling messages and tell creative stories –across a wide variety of channels, audiences and industries – that produce lasting results.

Our process involves three steps – strategic planning, implementation and evaluation.  Whether we’re on a one-day project or a 12-month program, we’ve learned that all three are vital to the success of our efforts. 

Preparing to tell your story. A lot of work happens before the story is ever formed. We start by meeting with our clients to understand their company objectives and goals and which audiences they want to reach. We then create a communications plan that outlines what our clients hope to achieve with their public relations efforts, what activities we will undertake to reach their targeted audiences, and how we will measure our success.

Strategic Planning – The communications plan is a roadmap for a communications program. It details a program’s goals, objectives, strategies, audiences, tactics, budgets and timeline.  Once the plan is in place, we know we’re on the right track.

Brand Identification – Before telling your story, we want to know how your audience will respond. Our team performs quantitative and qualitative research to pinpoint your market position and brand characteristics and what makes you different from your competition – vital for shaping your story to the right audience.

Communications Audit – Through this audit, we determine the strengths and weaknesses of your current communications programs and make recommendations about how to make them work harder for you.

Message Development – You know the story you want to tell. We help you craft the words that will drive headlines and make your audiences take notice and take action.

Spokesperson Training – From a quick message review to our one-day BREAKING NEWS Media & Messaging Workshop™, our team of seasoned communications professionals help you develop your voice so you can tell your story effectively.

Telling your story well. In communications, the process is simple – deliver the right message through the right channel to the right audiences in a way that drives the attitudes and behaviors you desire.

Strategic Communications Programs – Whether through long-term integrated campaigns or short-term one-off projects, we can help you tell your story effectively to the audiences you care about most.  Once we know your goals, we deliver the results you seek by leveraging our experience and relationships – on time, in budget, working with and for you to get the work done.

Media Relations – In today’s media world, the number of communication channels is expanding: newspaper, business journal, TV, radio, trade magazine, blog, webinar, social network and the list goes on. We create communications programs that take advantage of each channel for broad visibility or make a targeted play via one or two.

Overall, we empower the media to tell your story. Our team has long-standing relationships with key industry and business journalists, as well as access to dynamic media databases and the know-how that helps us zero in on the most influential media for your cause. We use these connections to land positive stories for our clients – in print, broadcast, online and social media outlets.

Social Media – Same story, different format. Whether it’s telling your story in 140 characters or less, driving traffic to your corporate blog, or creating a more dynamic press release that appeals to bloggers and pundits, we can help you engage one-on-one with your audience through online social communities and social media outlets such as Facebook, LinkedIn, Twitter, Flickr, YouTube and more.

Industry Relations – Relationships with key industry influencers and organizations build credibility for your business and offerings. We can help you indentify and foster positive communication with select third parties that drive or influence the business direction of your targeted industries.

Executive Visibility – We create programs that bring visibility and esteem to our clients’ leaders, positioning them as industry thought leaders, subject matter experts, community leaders and more depending on your priorities.

Intellectual Capital – What is our secret sauce? A team of experienced writers who can craft your story with an attention to detail and your audience in mind. From the corporate to the technical, we specialize in writing and researching for white papers, contributed articles, viewpoint papers, case studies, speech outlines, advertorials, website copy and even blog articles and tweets.

Marketing Collateral – Your story should also be tangible – something you can hand to your audience at trade shows or post on your website. Our team of associates also includes writers and designers who can produce print or electronic brochures, fact sheets and other marketing tools to communicate your company brand.

Crisis Communications – And it’s not all about marketing.  Sometimes you need to tell your story in a crisis situation – or to protect the reputation of your firm or your leaders.  Brooks and Associates is on standby to assist you when you’re not making news – but it’s breaking all around you and not necessarily to your advantage.

Reputation Management – A good reputation is a terrible thing to lose – just ask BP or any other company that’s found itself embroiled in public controversy. We take a proactive approach to managing your public image and facilitating positive conversations about your brand –before the crisis occurs.

Employee Communications – Tell stories that inspire and motivate your team members. We can help you develop two-way communications that speak directly to employees and empower them to be your front-line company ambassadors.

Results Speak for Themselves. We measure our results by what matters to you.   It’s not just getting your story to your audiences – it’s changing their attitudes and behaviors in ways that promote your business success. You need a compelling story so that people will take action.

Through the Brooks 360 process, we help you tell your story to build momentum, change behaviors or attitudes and generate positive business results.  Once that’s done, we re-evaluate the new climate and figure out how to tell your story again in a fresh new way.  

And the process starts all over again.

Check out some of our recent client case studies to see this process in action.