“I have worked with Brooks & Associates Public Relations for several years now, and I consider them valuable in supplementing our inhouse media relations resources. Their team works day to day with me to help write, edit and distribute news releases, communi-cating the scope and success of our efforts to serve the airline industry. They have built relationships with reporters I consider key to our outreach, and I depend on them to help us tell our story.”
	Kathryn Hayden Media Relations Manager Sabre Holdings

Brooks & Associates Public Relations offers the full range of public relations programs. Our efforts for projects large and small begin with a plan. This plan outlines in quantifiable terms what our clients hope to achieve with their public relations activities and how we will measure our success.

Once we have determined specific goals, we implement the communications program best suited for our clients' needs. Typical of these programs are:

Communications strategy and messaging development - determining market positioning, brand characteristics, key audiences and messages tailored to those audiences.

Strategic communications planning - creating a roadmap for communications programs outlining goals, measurable objectives, strategies, activities and timelines designed to accomplish desired outcomes and results

Industry relations - identifying and forging lasting relationships with key industry influencers and organizations instrumental in building credibility for clients' businesses and offerings.

Media relations - identifying key business, trade and regional media outlets and journalists and building a program of two-way communications designed to result in positive media coverage for our clients and their business concerns.

Intellectual capital and marketing collateral - researching and writing white papers, contributed articles, brochures, fact sheets and other marketing tools to communicate a company's knowledge and positions on issues of importance to the industry

Executive visibility - creating programs to bring visibility and esteem to our clients' leaders; positioning them as community leaders, industry consultants and subject matter experts.

Crisis communications - assisting our clients in times of crisis; preparing ahead with crisis planning and offering on-site support for communicating in the heat of the battle.

Employee communications - creating and implementing two-way communications programs that inform, motivate and inspire team members and position them as effective company ambassadors.