A Collection of Stories that Inspire

Dallas leadership consultant, coach, and public speaker Kristin Kaufman shines as a master storyteller in multiple media appearances to promote her first book Is This Seat Taken?.

The Story

In her recently launched book, Kristin Kaufman challenges readers to recognize the impact of random encounters. Is This Seat Taken? is a collection of highly personal stories that illustrate how a wealth of wisdom may come from the most unusual and unlikely sources – even the stranger sitting next to you. The leadership and life lessons shared in the book have become a compass on her road to alignment, fulfillment and success.

How We Told the Story

Working alongside Brown Books Publishing and QuickSilver Interactive Group, we played a key role in the book launch, supporting media relations, social media, videography, and event support. Here are highlights from the book launch:

  • Successful Dallas launch events and book signings at Barnes & Noble and Oak Lawn restaurant Parigi. Our team supported event logistics, invites and on-site support.
  • Home-state media and supporter tour in Arkansas. We set up and supported interviews with key media, launch party for friends and family in Hot Springs and a book signing in Little Rock.
  • Aggressive outreach to book reviewers in Dallas and across the country.
  • Capitalizing on Kristin’s travels across Texas for speaking engagements – including Houston, San Antonio and El Paso – to book media interviews and store events.
  • Use of social media channels to build excitement and interest in the book launch and keep momentum rolling months after the launch.

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The Result

The success of Is This Seat Taken? took off after its Nov. 2011 launch. Book signings and other events appeared seamless due to long preparation and behind the scenes work. Kristin appeared in numerous media interviews in newspapers, radio and television, and the book has gained critical attention. To date, it has 38 reviews on Amazon.com and strong sales for a first-time author. The success of this first release has laid the groundwork for her second book which will be released later this year.

“Writing and publishing a book in today’s competitive and disjointed publishing arena is not for the fainthearted. Having a team of professionals to help navigate the media coverage and associated messaging was a vital component. The Brooks & Associates team were tireless in their support and innovative in their approach. Virginia and her staff are the consummate professionals and were invaluable to the overall success of my first book’s release.” – Kristin Kaufman, Author, Is This Seat Taken? Random Encounters that Change Your Life