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Client Case Studies

“I have worked with Brooks & Associates Public Relations for several years now, and I consider them valuable in supplementing our inhouse media relations resources. Their team works day to day with me to help write, edit and distribute news releases, communi-cating the scope and success of our efforts to serve the airline industry. They have built relationships with reporters I consider key to our outreach, and I depend on them to help us tell our story.”

Kathryn Hayden
Media Relations Manager
Sabre Holdings

Our work speaks for itself. At Brooks & Associates Public Relations, we pride ourselves on delivering quality results that support our clients' business objectives.

Please take a moment to check out our client case studies.


"Kickoff to Rebuild"

Supported Rebuilding Together Greater Dallas' home restoring projects in the few months leading up the Super Bowl in February 2011. These homes were located near Cowboys Stadium in Arlington, TX.

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"Simpler IT Requires Unified Approach in Oil & Gas"

We were in a unique position to build interest and momentum for the Mircosoft Upstream Reference Architecture (MURA) Initiative with key industry influences.

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"Building Thought Leadership for a University Leadership Development Group"
Developed a bi-monthly custom magazine Leadership Excellence to demonstrate thought leadership for SMU Cox's staff and faculty. Messages from high-level corporate leaders complimented the business leadership skills displayed by the publication. 

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"Social Media Goes Mainstream in Oil & Gas"
Raised awareness about the business benefits of enterprise social media use in the oil and gas industry through two industry surveys, targeted media and analyst briefings and alignment with a Microsoft customer event. The campaign was recognized with an AMA Houston certificate of excellence in public relations and an IABC Dallas Quill award of merit.

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"Shining the Spotlight on Pervasive Mobile Middleware"
Supported Recursion as it branched into the mobile technology industry with a product launch and expanded capabilities for its software development platform. Consistent media and analyst coverage, speaking engagements and event presence helped the company gain recognition among its industry targets.

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"Multiple Canadian Solutions Unite Under One Oil & Gas Brand"
Brooks & Associates expanded Wescorp's marketing position from a local hardware provider in Canada to a global provider of a wide array of oilfield engineering and field services. In one short year, Wescorp went from a total unknown to the front cover of the Oil & Gas Journal's technology special issue.

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"Preserving the Efficient Marketplace"
Influenced the industry conversation about travel distribution economics, swinging media opinion on the topic 40% and boosting media reporting by 1200% year over year. The Sabre campaign was honored with an IABC Silver Quill Award of Excellence in external communications.

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"Why Is Steve Ballmer at CERAWeek?"
Significantly heightened awareness of Microsoft's presence in the oil and gas industry through increased media coverage and exposure at an industry conference. The campaign was recognized with an IABC Bronze Quill Award of Excellence in media relations.

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"Community. Well Served."
Rebranded community management company to reflect its professionalism and quality services. Project included communications audit, messaging development, new logo, collateral materials, trade show design, community newsletter and client event. The new brand brought greater recognition for CMA's services.

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"Introducing Microsoft to the Global Energy Industry"
Provided communications planning, media and analyst relations, trade show media support, writing services and more. Over the years we’ve seen the industry move from asking “Why Microsoft?” to asking “What does Microsoft think?” in the oilfield market.

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"Real-Time Communication and Productivity Solutions for Contact Centers."
Supported Symon during relocation of corporate headquartners and product acqusitions. We created a strategic communications plan to drive awareness for the company's expanded direction.

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